Davido collaborates with Trinidad Cardona and Aisha on Qatar 2022 soundtrack

Hayya Hayya (Better Together) - the first of a selection of singles from the multi-song FIFA (www.FIFA.com) World Cup Qatar 2022™ Official Soundtrack has been released.

The uplifting track, featuring Trinidad Cardona, Davido and Aisha, draws on R&B and reggae influences and is line with the FIFA Sound strategy announced in early 2021 - to connect with audiences worldwide through the shared passions of football and music. The single is available on multiple platforms (https://FIFA.fans/35t8MCn) and the song’s official video has premiered on FIFA’s YouTube channel (https://FIFA.fans/3Lun4C8).

The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe.

“By bringing together voices from the Americas, Africa and the Middle East, this song symbolises how music – and football – can unite the world,” said FIFA Chief Commercial Officer - Kay Madati. “As part of FIFA's revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.”

Drawing on R&B and reggae influences, the song epitomises the excitement of a football festival that will light up the world later this year.

It is the first time that the tournament’s soundtrack will feature a multi-song collection, with international artists showcasing diverse musical genres that span the world, setting the tone for a truly global celebration.

Trinidad Cardona, the Arizona-bred pop singer who burst onto the scene in 2017 with the viral hit Jennifer before enjoying global success with the follow-up single Dinero, shared his passion for the message of the song. “When I first heard the song, I was instantly put in a good mood,” he commented. “It’s a celebration, it embodies everything the FIFA World Cup stands for. People from all around the world coming together, and I just love that message.”

Davido, the first solo African artist to sell out a major concert venue in Europe in 2019, shared Trinidad’s enthusiasm for the global message of the song, remarking: “I’ve grown up all over the world. And the more I travelled, the more I realised that we are all one, one people, one world. So, when this came to me, I jumped on it. To be a part of this event that brings together the whole world, and to be a part of this song? ‘We are better together’ went right to my heart. Beautiful, man, beautiful. How could I say no?” Davido, who grew up in Nigeria, has spearheaded a worldwide Afrobeats revolution with smash hits like Fall and If, as well as with his latest album, A Better Time.

The local artist joining the track, Aisha, highlighted her personal connection: “I am blessed and honoured to exist in these exciting times, where I get to witness and be part of this huge milestone for my country, Qatar. The song’s message of togetherness and joy resonated with me as joy was present with us throughout the journey of making this song. It is a dream come true to perform for the FIFA World Cup final draw and be part of such an important song.” Aisha is one of Qatar’s most popular singers, with her talent, drive and passion having led to headlining performances around the world, including at the United Nations General Assembly in New York and at the grand opening of Doha Festival City.