YANGA!, an entertainment channel targeting the African Diaspora and anyone with an interest in African culture launches today on Sky Channel 293.
The channel is the baby and first commercial endeavour of Africa MediaWorks Ltd - a UK-registered start-up media company, an integrated producer and commercial broadcaster creating, owning and distributing high-quality African content across multiple platforms. It is run by ex-Al Jazeera English and Bloomberg Television Executive - Lindsey Oliver. She also had a stint in Lagos where she worked as TV Continental’s (TVC) Commercial Director and Interim CEO. An experienced media professional, Lindsey Oliver is also a qualified lawyer and has worked for international media organisations, including CNBC Europe, in both legal and commercial capacities.
YANGA! delivers a wide range of programming genres including lifestyle, comedy, music and drama to kids, current affairs and news bulletins. The schedule presents a curation of content from the international Diaspora and from Africa.
“YANGA! means self-pride and showing-off in West African pidgin and our vision is to create a channel that celebrates the eclectic and inspirational lives and culture of Africans living in the UK. YANGA! will nurture new talent, both in front and behind the camera which is an important part of the ambition of Africa MediaWorks, to strengthen and scale the volume and quality of African content” says Africa MediaWorks Managing Director Lindsey Oliver.
YANGA!’s content will provide a mixture of original commissions and acquired content.
“We will deliver positive and empowering stories celebrating the cultural richness and pride emanating from the continent. African cultural influence is so prevalent in the UK right now, from music to fashion and comedy,” says Programming Director Simon London. “We really want to shine a light on and celebrate this significant cultural impact. YANGA! will bring Africa’s energy with content featuring its best entertainers, comedians and musicians.”
According to the channel, “Regardless of gender or generation, YANGA! has content that will resonate, delivering a wide range of entertainment programming from kids, women's interests and current affairs to comedy and drama. YANGA! also offers international news from an African viewpoint.”
Yanga Schedule Week Launch
YANGA! is advertiser-funded, OFCOM-regulated and BARB-rated. YANGA! will broadcast 15 hours a day from 09.00 to 12.00 GMT.
YANGA! content can also be found on YouTube (YANGA UK), at www.yangatv.com and on social media @yanga_uk.