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After several years of making a name for herself in the United States of America (USA), Ghanaian-born designer and award-winning, multi-talented, founder and Creative Director of DC’s based couture fashion house: Studio D’Maxsi - Afua Sam, has finally launched a new brand.
The ‘A’ Concept by Afua Sam
The new ready to wear brand tagged ‘The ‘A’ Concept by Afua Sam’, was created for fashion lovers of colourful, vibrant garments, providing affordable chic garments that are a stylish alternative for both female and male, young and old. Completely away from the elegant and glamorous red carpet looks of the Studio D’Maxsi brand, the concept came to life after numerous requests and inquiries for fast accessibility to custom-made or limited designs without the wait.
The ‘A’ Concept by Afua Sam
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Afua strives for unique, fabulous designs that cater to everyday occasions for the stylish and trendy individuals. She creates and stitches each unique design with love.
Afua said, “The idea has been lingering for a long time and I finally got the courage to pursue creating this new line without losing the identity of the already established brand, my very first baby, Studio D’Maxsi. I decided to create a complete new brand to deliver the idea of ‘The A Concept By Afua Sam’.”
The ‘A’ Concept by Afua Sam
Afua Sam remarkably self-taught her way to the top in the industry drawing her creative artistic inspiration from her rich Ghanaian culture and grew up observing influential designers like Oswald Boateng, Kofi Ansah and falling in love with Jean Paul Gaultier, Alexandra McQueen, Valentino and Betsy Johnson.
Arriving USA in 1995 with almost nothing in hand, except her ability to create, Afua always knew her life’s purpose was linked to her creations. She began working for local designers at a sweatshirt company and behind the scenes for other fashion designers. It was what she described as “faith and fashion designing” were what kept her going despite personal challenges and family separation.
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Two decades later, Afua’s designs have become almost recognisable with her unique touch and creativity, highly priced and sought after. Her designs have been showcased on major runways and fashion shows, traveling to Paris, London and other countries for collaborations in the fashion industry, winning awards, receiving media mentions and dressing everyday people to celebrities for major events such as the Oscars, Grammys, DayTime Emmys, BET Honors; music videos and TV Shows, to name a few.
The ‘A’ Concept by Afua Sam
Further information is available:
@theaconceptbyafuasam on Instagram and Facebook
@theaconceptbyAS on Twitter.
#theAconceptbyAfuasam