Ambassador Danny El-Ashkar, the Economic Commissioner at the European Parliamentary Union and Chairman of Prince Invest Group, continues to expand his influence in Africa’s defence market. Over the past six months, he has secured a series of major military contracts exceeding $5 billion, which are now in the implementation phase.
Ambassador Danny El-Ashkar
These agreements involve the supply of both light and heavy weaponry, as well as advanced defence systems, to multiple African governments. Leveraging his exclusive agencies, El-Ashkar has positioned himself as a key distributor and manufacturer of military equipment from the world’s leading defence producers. As these contracts take effect, Prince Invest is cementing its role as one of Africa’s top defence suppliers, thereby diminishing the influence of traditional powers in the region’s arms trade.
In a move underscoring his commitment to regional stability, Ambassador El-Ashkar has, for the third time in six months, rejected an official request from the Rwandan government to negotiate arms deals. His decision reflects Prince Invest’s neutral approach and its dedication to safeguarding Africa’s security landscape.
With the execution of these new contracts, Ambassador El-Ashkar further consolidates his position as a dominant figure in Africa’s defence sector, surpassing major competitors, including well-established global defence firms and traditional State suppliers.