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Great British Mag and Selfridges hosted styling sessions at their three stores in London, Manchester and Birmingham - targeting international students.
The events were a demonstration of the growing importance of international students to the UK economy, who contributed over £8.5 billion to the UK economy through their fees and expenditure on living in the UK last year.
Wahida Ashiq, Founder of GB Mag, commented: “We are delighted to be working with Selfridges who share our enthusiasm for this audience. International students contribute a lot to the UK - not least to our economy. They also put the UK on the global map for its education excellence and bring business and other opportunities back to the UK after graduation”.
Annette Cremin, Selfridges Director of PR and Events, added: “Selfridges is for everyone and this event is a very good example of putting this value into practice and recognise the relevance of the custom from our international visitors, including those based in the UK."
The events were attended by a wide array of international students in the UK, who now make up a significant number of students at British universities. Last year, there was an increase in applications from overseas students whilst there was a 9% decrease in the number of British students applying for a university place.
GB Mag is the UK’s lifestyle media channel for overseas students.
Selfridges was founded by American entrepreneur - Harry Gordon Selfridge in 1909 and was widely regarded as the first and best example of a modern department store. Harry Gordon Selfridge ran the store himself until he retired in 1940. After several ownerships, the company was de-merged from the Sears Group in 1998 and floated on the London Stock Exchange. In 2003, W. Galen Weston purchased Selfridges and under his ownership Selfridges has become a unique UK destination for fashion, luxury and retail theatre known for its world-class yet egalitarian customer approach. In June 2010, Selfridges was named Best Department Store in the World by the IGDS (Intercontinental Group of Department Stores) and again in June 2012 – an unprecedented consecutive win of the industry’s most prestigious accolade. Selfridges has four stores in London, Birmingham and Manchester (Trafford Centre, Exchange Square) and an online store delivering within the UK.