Lambeth Council Adoption film (1)
Lambeth Council is committed to increasing the number of children in the borough who are adopted. Currently, approximately 20 children are adopted annually in the borough.
There are approximately 500 children in care in Lambeth, 80% of whom are of mixed or black parentage. 3000 children are adopted across the country annually.
Lambeth Council launched a radical advertising campaign during National Adoption Awareness Week aimed at doubling the number of children in the borough who are adopted. The campaign involved TV and newspaper adverts along with a documentary.
The powerful TV commercial illustrates the impact of adoption by telling the story of an adopted child who becomes Britain’s first black Prime Minister, played by former Prime Suspect and Red Dwarf star, Fraser James.
The 15 minute documentary film features interviews with parents who have adopted children from Lambeth as well as former X-Factor contestant Ashley John-Baptiste, who experienced care and foster homes as a child.
Approximately 20 children are adopted annually in the borough; the aim of the campaign is to double this number to 40 children a year. There are approximately 500 children in care in Lambeth, 80% of whom are of mixed or black parentage. 3000 children are adopted across the country annually.
Councillor Rachel Heywood, Cabinet member for Children and Families said: “The documentary and TV adverts tell a moving and powerful tale of the difference that adoption can make to a child’s life. They give real insight into what adoption means for children and its positive impact on their lives.
‘We believe every child deserves the right to grow up in a loving and secure family home, helping them to fulfil their potential. We’re confident this campaign will move us closer to our ambitious target of doubling the number of children who are adopted every year in Lambeth.”